Today I’m going to start with a series of reviews on shopping cart software.  What’s first?  WooCommerce (a WordPress Plugin)- so let’s get to it… have a look at this video.

Looks pretty cool huh?  I think so too, in fact I may convert a few LWS clients to it.  After playing with it for a bit it rocks with a few exceptions.  Let’s take a look at some of the pros and cons.

Pros

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  • Super simple interface for administers and the customer point of view.
  • Very easy to add products
  • Handles product variations and multiple SKU’s for those variations
  • Great WooThemes widgets such as Most Viewed Products, Best Sellers, etc. that can easily be added to any product or category page.
  • Nice lightbox features when the user clicks on the products
  • Built in features such as product image updating when different options are chosen.
  • Nice administrative reporting interface
  • Countless payment gateway extensions
  • Good tax and shipping options that can accommodate any online store
  • Awesome WooCommerce themes from WooThemes
  • Nice inventory and stock features
  • You’ll get all of the SEO goodness and ease of use from WordPress mixed in with a seamless online cart in WooCommerce – probably its greatest asset.  Wordpress has established itself as more than just a blogging software, it can be modified in many ways and it is used by web designers all around the world as their primary web development platform because of its ease of templating, flexibility, and simple CMS features on the client side.  What it was missing was a really good e-Commerce platform.  Enter WooCommerce.

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Cons

Because of its infancy, WooCommerce is lacking some important features.

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  • #1 on my list is the ability to import and export products with variations (example T-shirt with S/M/L and Red/Black/Green options all having different SKU’s).  There is an extension from Visser Labs called Product Importer Deluxe that does simple products with no options, but unless you are selling only red t-shirts – it’s not that useful.  Again, it’s a new plugin and I’m sure they are working on an update.
  • POS integration – This goes hand in hand with the above.  The ability to interface with a POS system for brick n mortar stores is imperative.  So if you are drop shipping – it’s probably not a problem, but if you keep inventory, it’s going to be tough to keep those inventory levels in check.  I suspect there will be some support for this in the future, but right now it’s not there.
  • I see the above as serious oversight as most e-commerce systems have these abilities out of the box.

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So all in all, it’s a great shopping cart that is missing a key component – importing/exporting of products and other data.  Working with Magento and Turnkey Web Tools shopping carts – this one is a breath of fresh air and keeper!

Next time we’ll talk about Magento and my experiences working with it.  If you are looking to get your store online and need some help, feel free to contact us for a free quote.